Brain-Wellness Connection · New York City · 2026
Braygen is the first boutique brain-wellness destination built entirely for adults 79–99. Not a gym. Not a senior center. A place designed for the whole brain — where science meets community.
Why Braygen Exists
Adults 79–99 are the fastest-growing demographic in America — and the most underserved in wellness. Three problems, no solutions. Until now.
01
Cognitive Decline
1 in 2 adults over 79 experience memory loss and reduced brain volume. The neuroscience is clear: movement, social connection, and cognitive stimulation slow this decline.
No structured, science-backed support exists.
02
Physical Deterioration
Falls are the #1 cause of injury death in adults 65+. Balance and coordination decline sharply after 79 — but standard gyms aren't designed for this cohort.
Standard gyms aren't built for this cohort.
03
Social Isolation
55%+ of adults 79–99 report chronic loneliness — a health risk deadlier than smoking. Senior centers exist but don't fill this gap. People need a reason to show up every day.
Senior centers don't fill this gap.
The Braygen Vision
Every element of Braygen targets specific neural pathways — not just exercise, but brain training. Built on neuroscience. Grounded in community.
Move
Exercise & Movement
Physical activity rebuilds brain blood flow and neuroplasticity. Every class is designed with your brain in mind.
Think
Cognitive Stimulation
Classes and discussion groups that keep the mind sharp — and give you something to talk about over tea.
Connect
Community & Belonging
Social bonds protect against cognitive decline and loneliness. We build a community that shows up for each other.
Thrive
Music & Meditation
Rhythm and breath stimulate neural circuitry and calm the nervous system. Joy is part of the prescription.
Neuroscience-Backed Classes
Every class targets specific neural pathways — not just exercise, but brain training. Not your grandma's wellness class. Actually, exactly your grandma's wellness class.
BRAYGEN
The Signature Class
Movement, music, and mindfulness — a 45-minute integrative workout that targets the whole brain. The class that started it all.
BABS
Boxing for Agility, Balance & Strength
Dynamic boxing drills that boost coordination, reaction speed, and neuroplasticity. Surprisingly fun. Genuinely effective.
YOGI & FLO
Restorative Yoga & Tai Chi
Calms the nervous system, enhances balance, and strengthens the mind-body connection. Gentle, grounding, essential.
MOMO
Functional Movements to Movie Tunes
Pairs rhythmic motion with beloved music to activate memory and mood. Joy is neurologically good for you.
BEATZ & BREATH
Drums & Meditation
Rhythm and breathwork regulate stress and build lasting neural resilience. A class that stays with you all week.
The Braygen Experience
A social and learning space for conversation, ideas, and connection. The place that remembers your name.
By Day
From the Front Pages
Group discussions on current events and big ideas
Library & Book Circle
Reading groups, writing sessions, and Writer's Block meetups
Academic Courses
Classes and workshops taught by experts
Comedy, Music & Games
Trivia, games, and live performances
Food, Beverage & Tea
A comfortable place to sit, talk, and connect all day
Braygen @ Night
Three evenings per week
When the lights go low, the energy goes up
Live Music
Live performances from local musicians — intimate, warm, memorable
Readings & Comedy
Literary readings and stand-up nights that make you think and laugh
Mocktails & Light Bites
Full café menu available all evening — no reason to rush home
"A place that remembers your name."
I can wake up and decide if I'm in the mood. I love the flexible drop-in feeling — having a place to go where I feel relevant. I loved doing the boxing class and then sitting over tea discussing world events. As I get older, I'm tired of always needing appointments to fill my day.
— Rosie, event attendee · NYC · 2026
Recurring Revenue + Community
Tiered membership designed around how you want to show up. No long-term commitments required — though most people end up staying.
Drop-In Class
$28
per visit
Try a class. No commitment. Pay as you go.
Living Room & Café
$18
per visit
Drop in, stay all day. Café + community space access.
Monthly Living Room
$120
/ month
Unlimited café. Community events. Daily moments.
Monthly Unlimited
$180
/ month
All classes. Café + community. Everything Braygen.
Braygen Premium
$300
/ month
Everything in Unlimited + 10 guest passes included ($280 value).
Proof Before the Build
Six events. No marketing budget. One hundred percent interest.
Event attendees
Across 6 Afternoon at Braygen events held in NYC
Want to join
Every single attendee expressed interest in membership
Physicians engaged
Including physicians from 3 major healthcare systems
Launch events held
Proven demand before day one — zero marketing spend
Built by a Physician · Driven by Purpose
Founder & CEO, Braygen
Dr. Taragin is a physician and neuroscientist whose life's work is understanding how the brain ages — and what we can do to protect it. She combines the rigor of neuroscience, the empathy of a clinician, and a deep personal conviction that aging can be a period of flourishing, not decline.
Master of Neuroscience — Columbia University
Neurodegeneration, aging, loss & trauma
Physician — Touro University California
Physical Medicine & Rehabilitation
Bachelor of Arts — Stern College, Yeshiva University
Biology & English
Fastest-growing demographic. Adults 79–99 are the largest growing US cohort — and the most underserved in wellness.
Zero competition. No purpose-built space exists for this cohort. Braygen is the first.
Science is ready. Neuroscience now validates every element of the Braygen model — movement, connection, music, and cognitive stimulation all demonstrably protect the aging brain.
Loneliness crisis. Post-pandemic isolation among adults 79–99 is acute, documented, and deadly. Braygen exists to solve it.
Validated demand. 150+ attendees. 100% interest. No marketing spent.
This is your decade.
Braygen is opening in New York City in 2026. Join the waitlist to be the first to know — and the first through the door.